Apart from promotion, marketing and the effectiveness of the social media, book review plays an important role in the sales of books. A good review reflects on how good or great the book is, giving it a unique recognition, to entice book readers to go for the product.
Writing a book without any effort to sell it, is like putting a lighted candle under an upside down bucket, no one will see the ray of light, supposed to brighten the environment. As a matter of fact, as an aspiring writer, I thought writing a book was the toughest thing on earth, until I realized that the hardest part of being an author is facing the reality of promoting or marketing your book.
Like flowers depend on rain or water to blossom, every writer dreams of getting a good review to enhance the sales of his or her book, unfortunately, review doesn’t come easy. Since it doesn’t come easy, many resort to the means of dishonesty, by faking reviews, at many bookstores, including Amazon, Createspace and Barnes and Noble.
Life is full of dishonesty and cheating to the extent that, if you don’t follow up to live in that category, you are considered a fool in the society. The desire to make it to the top, has brought corruption in the book review industry today. Many pay for book review, something I will never do, the fact that I consider it a bribe to someone to review my book. If you are confident your book is good, please desist from paying for review. This is an advice I will give to any genuine author.
Let’s take for example, if my book isn’t good, since I have paid to be reviewed, there is a certain pressure on the reviewer to give me a good review. In my opinion, an author should rely on a review from an unknown reader. Just be patient, no matter how long it takes. Don’t let the desire to sell your book at all cost, push you into certain things which question your integrity and diminish your credibility as an author or writer.
Full article: https://joelsavage1.wordpress.com/2015/08/16/book-review-how-fake-reviews-have-tainted-the-publishing-industry/