Campaign Art: Every Day, 500 Kids Don’t Make It. But You Can Save Them


According to World Health Organization figures, 500 children are killed each day in road crashes globally.  In fact, road traffic injury ranks among the top four causes of death for all children over the age of five years.  

To raise awareness of this deadly reality, Jean Todt, President of the Fédération Internationale de l’Automobile (FIA), the international motoring federation, and Special Envoy of the UN Secretary General for Road Safety, turned to world renowned film director Luc Besson to deliver a potent message: children face incredible danger when crossing the road!


‘Save Kids Lives’, shows children in the townships of South Africa and in central Paris, France walking to and from school to show that the risks children face are almost universally shared, whether they are due to a lack of safe infrastructure or as a result of heavy traffic. 

The film is shocking, and may contain images some people find disturbing. But that’s exactly the point, according to Todt, who believes that it will help focus attention on making roads safe for children everywhere.

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