People, Spaces,
Deliberation bloggers present exceptional campaign art from all over the world.
These examples are meant to inspire
According to World Health Organization figures, 500
children are killed each day in road crashes globally. In fact, road
traffic injury ranks among the top four causes of death for all children over
the age of five years.
To raise awareness of this deadly reality, Jean Todt,
President of the Fédération Internationale de l’Automobile (FIA), the
international motoring federation, and Special Envoy of the UN Secretary
General for Road Safety, turned to world-renowned film director Luc Besson to
deliver a potent message: children face incredible danger when crossing the
road!
‘Save Kids Lives’, shows children in the townships of South
Africa and in central Paris, France walking to and from school to show that the
risks children face are almost universally shared, whether they are due to a
lack of safe infrastructure or as a result of heavy traffic.
The film is shocking and may contain images some people
find disturbing. But that’s exactly the point, according to Todt, who believes
that it will help focus attention on making roads safe for children everywhere.
The film was launched the first week in October to
coincide with International Walk to School Day and to support #SaveKidsLives,
a UN initiative that calls for action to stop the growing number of road deaths
worldwide and for decision-makers to prioritize children’s safety.