Safe dining in glass houses in Amsterdam, photo credit: Misset Horeca
Amsterdam is one of the most beautiful cities not in Europe
but in the world. The lively city known for its interesting places, attractions,
restaurants, and boats sight touring on canals, welcomes tourists from all over
the world.
Like most of the European countries, the coronavirus has
closed down businesses, tourist sites, restaurants and other interesting places that
entertain people from all walks of life.
But when will the coronavirus subside for our deserted cities
to be normal? And will businesses spring back to life for people to put the
bitter experiences of the coronavirus behind them?
One of Netherlands businessmen who wants to change things and serve the people amidst the coronavirus
is Willem Velthoven, founder and director of Mediamatic.
Mediamatic has
plenty of space in Amsterdam-Noord and, therefore, puts a row of double greenhouses on the
quay so that guests can dine safely.
The Mediamatic location in Amsterdam-Noord makes it possible for
everyone willing to eat to do so in safety. The project is called Serres Séparées – Chambre Séparées, translated
room separation, or private dining.
In the time of
pandemic, things are difficult, yet Willem Velthoven wants people to utilize
every opportunity to make things better. He wasn’t happy catering
entrepreneurs who say that it is impossible to be hospitable 1.5 meters away.
According to him, “It may be difficult for large catering
businesses that run the business when it comes to peak pressure and mass
turnover, however, there is another part of the hospitality industry when
it comes to attention, that is taking the time and carefulness. These companies
are much less threatened. We are an example of that," he said.
The idea of using greenhouses to create an intimate and
safe dining experience was obvious. "We already had those
greenhouses. Several art projects with plants
have been done there. We tried it with people and it turned out to be just
right." says Willem Velthoven.
Service remains outside the greenhouse, guests take their
own dishes and wines from carts or trays. The most workable solution is
now being tested. For example, De Librije has had special trolleys made to bring dishes and
glasses to the table.
Well, there are always surprises in 'surprising Amsterdam,' this is one of them. Congratulations Willem Velthoven.
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