THE BEER STORY

Heineken beer: One of the poorest beers in the world, but a good promotion has made it more famous than any Belgian beer.

Why is Holland’s Heineken one of the poorest beers of Europe, but more internationally known than any quality beer in Belgium?

This is a humorous story created by the writer, even though there are genuine facts.  Both Holland and Belgium have customs they have been following for decades and have made names for themselves in producing certain quality products. 

Apart from the coffee shops selling drugs to customers with impunity and the tradition of eating a sour raw herring fish, Holland’s Heineken beer has increased the fame of the country, making it one of the most popular tourist attraction centers in Western Europe, especially in Amsterdam.

This is where the story begins: Is it a concern to people or the Belgians to find out the reason Belgium is one of the world’s leading producers of quality beer, yet the fame in that production is completely buried or lost? 

Yes! Beer experts can tell you that Belgium brews more than twenty quality beers, including La Chouffe, Corsendonk Pater Noster, Leffe, Delirium Tremens, Gouden, and De Koninck, yet Heineken, a beer produced in Holland, which lacks quality standards, (if compared to Belgium’s beer) is known throughout the whole world, leaving Belgium’s quality beers far behind.

Have you ever heard of this slogan in the field of advertising? “A quality product doesn’t need any advertisement.” Since Belgium believes it produces quality beer, it relaxed, slept, and made merry around its products, without making any effort to sell or promote them. 

They were dwelling on miracles to sell the beer because there is a street in Antwerp called ‘Jezus Straat’ (Jesus Street). It is true that out of compassion, Jesus turned water into wine, but to sell Belgium’s quality beer wasn’t in his diary.

While the Belgians were fast asleep, dreaming of miraculous sales of their quality beers, and waking up during the day busy building statues and naming streets after King Leopold II, a king that killed and maimed over ten million Africans in Congo, when there is no statue of Adolf Hitler, for killing six million Jews, Holland is actively engaged in seeking an international market for their poor Heineken beer. Today, Heineken is one of the famous beers in the whole world.

In Africa, we used to say that ‘Kwesi Buronyi Ye Ayen,’ meaning the White man is a witch, in the sense that they use that witchcraft to develop their country, while African witchcraft destroys. 

But believe me, if there is witchcraft for destruction, it doesn’t only exist in Africa, because the continent suffered the witchcraft destruction in underdevelopment, slavery, looting, and killings in the hands of Europeans and kings like the Butcher of Belgium, King Leopold II.

La Chouffe is one of Belgium's quality beers, but its fame is buried forever..

A mind or a country full of hatred, racism, and discrimination never progresses. That’s the situation in Belgium. Despite the racial problems worldwide, the Dutch get along nicely with Surinamese, Curacao, Antillean, etc, thus, you can see that the Netherlands is more developed and better integrated than Belgium.

The Flemish find it hard to cooperate with the Walloon, let alone a Congolese or an African.  If Bart De Wever, the mayor of Antwerp, wants the Flemish to be an independent state from Walloons in such a small country, it signifies a lack of proper union and integration.

Finally, how can Belgium establish its name in the world’s beer book as the leading producer of quality beer to beat Holland? That can never happen because Holland’s Heineken beer is even available in the remote parts of Africa, where there is no electricity. 

Above all, a bad character that doesn’t change is like a car’s flat tire; it doesn’t move, it always stays in the same place.