More people now watch videos than read. Photo credit: abcnews.go.com
Every minute, new videos are posted to YouTube. Bloggers are actively consuming celebrity videos, and marketers have shifted to marketing videos, which is driving down the grade of article reading. Can we find solutions to this video craze? What's going on?
For several years, there has been a trend where individuals prefer to watch videos rather than read articles. It has now reached a point where one needs to find answers to every issue through videos rather than looking for articles to read.
However, it takes a significant amount of time to extract relevant information from a video. Worldwide, more individuals watch videos than read articles, even though movies only depict drama and frequently exclude crucial information that publications might include.
Even seasoned journalists and writers would acknowledge that writing an article requires discipline, sustained focus, and focused effort, making it a challenging task. Choosing a topic to write about that readers will find acceptable is the most difficult aspect of writing, but creating a video is rather simple.
In light of these difficulties, those who are struggling prefer to make a living on social media by creating videos. It is simple: since supply drives demand, those who make videos will always make quick money more than people who write articles.
Short videos are trendy right now, both educational and humorous. This has been the sort of comfort for many people, thus completely decreasing the amount of reading articles. Nowadays, it's not uncommon to see people using cellphones to watch videos rather than read articles.
During the pandemic, the youth spent more time on YouTube, TikTok, and other video-sharing websites, but their reading time has remained constant. That was one of the main conclusions of a recent poll conducted by the nonprofit research group Common Sense Media.
Before the
pandemic, children were already using media more frequently, which is defined
as anything from reading books to watching videos to browsing social media.
However, due to increased media consumption related to technology, the
acceleration has accelerated considerably.
Since many people
find viewing videos more entertaining than reading articles, and because
content creators can quickly generate money from it, eventually there will be
more videos on the network than text materials.
Regardless of how the grade of reading declines, reading will always be accessible to those who prefer reading print and online newspapers, periodicals, and shopping pamphlets.