The Powerful YouTube Logo
Everyone, regardless of education level, in developing countries, is familiar with YouTube, a platform for sharing videos. However, many people are unaware that the video-sharing platform has been one of the major sources of income for young people living in poverty in underdeveloped countries.
On February 14, 2005, twenty years ago, three former PayPal employees founded YouTube.com to use it as a dating service. Their tagline was "Tune In, Hook Up." Due to their inability to draw viewers, the co-founders Steve Chen, Chad Hurley, and Jawed Karim made their first YouTube video, "Me at the zoo," which showed Karim at the San Diego Zoo. That was the initial inspiration to pull the crowd.
It is hard to underestimate the vision and intelligence of Google, the largest search engine platform in the world. In 2006, the search engine company paid $1.65 billion for the YouTube platform.
Over the last four quarters, the platform has generated $50 billion in combined revenue from advertising and subscriptions, marking a significant milestone in its transformation from a site for user-generated content to a source of income for both developed and developing nations.
Obtaining funding to launch businesses has proven to be a particularly challenging issue for developing nations, and as the saying goes, "the devil has work for the idle hands."
The youth in Third World countries worldwide are now actively engaged in YouTube, making money by producing videos that range from entertainment to business seminars and books, and even brief posts are already bringing in millions of dollars for content creators worldwide. All thanks to Google.
You don't have to be wealthy to make money on YouTube; once you have a little money to purchase a smartphone, the straightforward process of converting knowledge, content, or audiences into cash becomes available, adaptable, and most importantly, real.
Advertising, subscriptions, gift-giving, course sales, affiliate programs, and information items are a few examples of this. Monetization is no longer merely an opportunity by 2025; it is now a development strategy.
The key to monetization is not the quantity of subscribers but rather the value you can provide to your audience; for instance, what counts is the video's content.
If you're an expert or skilled marketer, you can make money from your knowledge by selling webinars and books on YouTube. According to data from the keyword research and digital marketing platform Semrush, 185 million people visit YouTube each month just through searches on Google.
YouTube has long dominated the online video market, whether in Asia, Africa, America, or Europe. While it has been a powerful platform in terms of business for both developed and developing nations, YouTube has been a powerful tool in deterring thousands of young people from committing crimes.
